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China.com, June 8 according to the Japanese economic news, Chinese cosmetic brands are gradually improving their sense of presence in the Japanese market. Although it is not easy to buy Chinese cosmetics in Japan, the trend of increasing imports is obvious.
According to the report, in recent years, many Japanese beauty net celebrities are keen to imitate Chinese make-up methods on social media. In this context, the website "@ cosme", operated by Japan's iStyle company, also launched a special edition of Chinese cosmetics at the end of 2019.
Chinese brands are gradually entering the Japanese market. Japan's trade statistics show that in 2019, the import volume of cosmetics from China was 30 billion yen, including cosmetics produced by Japanese manufacturers in China, an increase of 60% compared with five years ago. In addition, according to Euromonitor International, a British research company, the scale of China's cosmetics market in 2019 is 66.5 billion US dollars, twice that of 2010, and nearly twice the size of Japan's cosmetics market (38.1 billion US dollars) in 2019.
According to the report, the market share of L'Oreal, the world's largest cosmetics company, and Shiseido, Asia's largest cosmetics company, have declined. On the other hand, the market share of Shanghai Zhenliang cosmetics brand "maridaijia" has rapidly increased from 0.5% in 2010 to 4.8% in 2018, ranking among the top five.
"The quality of China's cosmetics is constantly improving," said an operator of a large Japanese cosmetics company. I don't know when the popularity of Japanese cosmetics will last. " (Li Jinqiu)
