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Other CategoriesArtificial intelligence can rebuild the system module of cross-border e-commerce, achieve leaps from multiple dimensions such as market insight, customer service scenarios, and user experience, and promote more Chinese goods to the world.
In recent years, China has continued to promote the innovative development of foreign trade, actively cultivate new business forms and models, and the cross-border e-commerce field has shown a dynamic development, and the scale of import and export has continued to expand.
China's cross-border e-commerce market scale and penetration continue to increase, the business has covered more than 200 countries and regions. This is mainly driven by technological innovation and the digital economy. Compliance operation, precision marketing and green development through technological innovation will be an important development direction of cross-border e-commerce in the future; At the same time, strengthening international cooperation, restructuring the global value chain, promoting the world to share the intelligent dividend of the digital economy, and jointly promoting the high-quality development of cross-border e-commerce are also important tasks in the future.
According to statistics, in 2023, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, an increase of 15.6%. With the increasing importance of e-commerce content, marketing materials such as product shooting, pictures and videos have become key factors influencing consumers' purchase decisions. AI technology is crucial to improve the quality and efficiency of content, and we hope to help global sellers establish efficient content factories through AI technology in the future to achieve automated generation of graphic and video content.
The high-quality "going to sea" model represented by digital transformation, product innovation, flexible supply chain, etc., is shaping brand value for Chinese enterprises, creating new growth opportunities, and becoming a new engine driving China's foreign trade growth. AI has been widely used in e-commerce related fields such as marketing, online customer service, digital office, and overseas business, effectively improving the operational efficiency of merchants and providing consumers with a better shopping experience. The application of AI in commodity distribution, intelligent refund and image generation is particularly significant, which saves merchants a lot of time costs, improves the accuracy of refund processing, and realizes the diversification of commodity display.
Data and AI technologies are playing an increasingly important role in helping cross-border e-commerce enterprises understand the market, achieve growth, and promote industrial ecological development. Through the data collection and analysis of domestic and foreign e-commerce platforms, there is a huge difference in the commodity richness of domestic and foreign e-commerce markets, which provides a broad "going to sea" space for Chinese brand owners. At present, domestic enterprises are establishing a global talent network and establishing cooperative relationships with global Internet celebrities through distributed opportunities to promote Chinese goods to the world.
From "cost reduction and efficiency improvement" to "process reengineering" to "all-round empowerment", AI is gradually creating value for cross-border e-commerce and promoting its high-quality development. AI can rebuild the system module of cross-border e-commerce, and achieve a leap from multiple dimensions such as market insight, customer service scenarios, and user experience. In the future, AI will be deeply integrated with all walks of life.
Although Chinese enterprises have a leading edge in the field of cross-border e-commerce, they still need to respect the differences of national cultures and market environments. Xu Yabo stressed that AI technology will help domestic enterprises move steadily forward in the global e-commerce market, and I hope that everyone can unite to "go to sea", jointly integrate into the local ecology, and promote the sustainable development of cross-border e-commerce.
With the continuous growth of the total value of China's import and export trade, the overseas intellectual property risks faced by "going to sea" enterprises have become increasingly prominent, and many sellers face the removal of goods and high compensation due to problems such as appearance infringement, trademark infringement and patent infringement. Legal compliance is the foundation of international trade, and AI has great potential in the field of combining law and e-commerce. Legal barriers, multilateral trade agreement barriers, local cultural barriers, etc., are the problems faced by cross-border e-commerce, and it is necessary to further consolidate the data foundation, enhance the level of legal services with technology, and make AI a more professional "lawyer" to enable better development of the cross-border e-commerce industry.
