Ningxia special agricultural products (Shanghai) promotion meeting held successfully

Release time : 2020-07-06

On the morning of July 14, 2019, the "2019 Ningxia featured agricultural products (Shanghai) promotion meeting" sponsored by the Department of Commerce of Ningxia Hui Autonomous Region was held in Shanghai Agricultural Products Center Wholesale Market Management Co., Ltd. Nearly 100 Shanghai merchants, including Shanghai Municipal Commission of Commerce, Shanghai online shopping chamber of Commerce, Shanghai Fruit Industry Association, Shanghai Agricultural Products Center Wholesale Market Management Co., Ltd., Shanghai Xijiao international agricultural products trading center, Shanghai Jiangyang agricultural products wholesale market, yiguo.com, Tiantian orchard, vegetable housekeeper, dingdong shopping, Huiyuan community, yuanzhiyuanwei and Jiale Bao were invited to visit Shanghai Representatives from industry associations, fresh e-commerce enterprises and agricultural products wholesale enterprises attended the meeting.

At the promotion meeting, the propaganda video of Ningxia characteristic agricultural products was played, and the production and marketing cooperation enterprises of the two places made exchange speeches. The person in charge of Zhongning County wolfberry science and Technology Co., Ltd. and Ningxia characteristic agricultural products (Shanghai) exhibition and sales center respectively introduced the characteristics of Ningxia Agricultural products and local conditions and customs on the psychological course of selenium sand melon and wolfberry fruit farmers. On behalf of Shanghai enterprises, Shanghai online shopping chamber of Commerce and Shanghai vegetable group put forward new cooperation demands to help Ningxia e-commerce poverty alleviation. Representatives from both sides had in-depth exchanges on the industrial transformation and upgrading, quality and efficiency improvement, brand cultivation and other aspects of Ningxia's characteristic agricultural products in recent years.

From the source to the market, from the demand to the products, from the offline to the online, we will fully realize the production and marketing docking, incubate and develop Ningxia high-quality agricultural products brands. Through this promotion meeting, Ningxia Agricultural special products enterprises and Shanghai purchasers signed a number of agricultural products production and marketing strategic cooperation agreements. Among them, the fresh e-commerce special committee of Shanghai online shopping chamber of Commerce and Shanghai Fruit Industry Association signed agricultural product supply cooperation agreements with Ningxia Hongqiao Zhigu Technology Development Co., Ltd., Zhongning baimahong selenium sand melon professional cooperative, and Ningxia Zhongning wolfberry science and Technology Co., Ltd., respectively, and signed the intention order of more than 3000 tons, and the promotion meeting achieved actual results. The promotion meeting broke the traditional offline sales mode, and made synchronous efforts with offline entity fresh circulation enterprises through several online fresh e-commerce platforms, further expanded the sales channels of Ningxia selenium sand melon, Zhongning wolfberry and other characteristic agricultural products, and improved the circulation efficiency. Xinhua, today's headlines, Sina News, Netease News, Pudong TV station, Pudong times and other media reported on the spot.

In recent years, based on the resource endowment, Ningxia has highlighted the development of "1 + 4" strategic leading industries of high-quality grain, melons and vegetables, grass and livestock, Lycium barbarum and grape. Through intensive and large-scale planting and management, the quality and efficiency of Ningxia has been gradually improved. The characteristic agricultural products are sold to home and abroad and are deeply loved by consumers. In order to implement the spirit of the notice of the Ministry of Commerce of the people's Republic of China on the docking of production and marketing of agricultural products, the Department of Commerce of the autonomous region has expanded the marketing channels of agricultural products by focusing on the "three major strategies" determined by the Party committee and the government of the autonomous region, making every effort to push Ningxia's high-quality agricultural products, such as selenium sand melon, medlar, Yanchi Tan sheep, to the national market, so that more consumers can accept and recognize it But Ningxia Agricultural Products brand.


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