For cross-border sellers! The 5 most common compliance pitfalls to avoid, to prevent your store from being shut down or your funds from being frozen.

Release time : 2026-09-28

1. Intellectual property infringement: Using stolen images, fonts, patent designs, trademarks, even online graphic materials, may result in receiving a lawyer's letter and having the store sealed and the payment frozen. Preferentially use own-shot materials and conduct trademark and patent searches before listing them.

2. Product entry certification: In the European and American markets, there are mandatory certifications such as CE, FCC, CPC, etc. For children's products, electronic appliances, and outdoor products, the review process is strict. Lack of certification will directly result in the seizure and removal of the products; if the product promotion words (antibacterial, protective, etc.) exceed the certification scope, it is also in violation.

3. Tax compliance risks: In the EU, IOSS; in the UK, VAT; in the US, sales tax. The rules vary from country to country. Underreporting or zero-reporting will result in retroactive fines; at the domestic end, ensure proper customs declaration, foreign exchange collection, and accounting matching, and make good use of the cross-border regulatory policies of 9610/9710/9810.

4. Environmental regulations EPR: Many European countries require EPR registration. Packaging, electronics, and textiles are all within the scope. Failure to register will result in the products being removed from the platform.

5. Logistics and return compliance: The overseas return process is complex. Currently, the 9610 cross-border zone return policy is being promoted nationwide. Sellers can flexibly choose the port to handle the return, but they need to standardize the documents for retention in advance.

Compliance is not an additional cost, but the bottom line for continuous operation. It is recommended to establish a store compliance checklist, complete a round of risk verification before new products are listed, and regularly follow up on the updates of target country policies.

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