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After 23 years of hard work, Haowang Miye Group has developed into a group enterprise integrating the primary, secondary and tertiary industries. The company adheres to the corporate culture of "Honesty, Tolerance, Innovation, and Win-win", takes "driving industry development and increasing farmers' income" as its corporate development goal, insists on innovation to lead corporate development, and has successively won 34 national honors, provincial and ministerial level With 59 honors, it has been ranked among the top 50 rice processing enterprises in China for three consecutive years, and has been recognized as a national "contract-honoring and trustworthy" enterprise for 11 consecutive years, the top ten brand-name products in China's rice industry, the national grain processing demonstration enterprise, and China's top ten rice regions The core enterprise of public-use brand Ningxia rice. In 2019, the "Haowang" brand trademark was recognized as a "Chinese Well-known Trademark" by the Trademark Office of the State Intellectual Property Office. The company base was awarded the "Chinese High-quality Rice Base", and the cloud e-commerce Maker Village Incubation Platform was awarded the National Class Star Creation World, Autonomous Region Co-creation Space, Haowang High-quality Rice Industry Consortium was awarded the title of Autonomous Region Demonstration Consortium.
Now it has a high-quality rice production line with an annual output of 180,000 tons. It has introduced the internationally advanced Taiwan Sanjiu rice low-temperature drying line to build a "five-quality" rice planting base of 60,000 mu with a total area of 120,000 mu. The main products include four series of Haowang instant rice, Haowang organic rice, Ningjing No. 43, rice flower fragrant rice, crab field rice, Gong rice, organic germinated brown rice, germ rice, Hongbao rice and more than 80 single products in 20 series. Among them, Haowang Organic Rice, Ningjing No. 43, Daohua Fragrant Rice, Crab Field Rice, and Gong Rice have all won the National High-quality Agricultural Products Gold Award. Ningjing 43 and Crab Field Rice have been selected as China Good Grain and Oil Products, successfully creating a 10,000-ton sales market in Yinchuan with national distribution There are more than 8,000 outlets. In 2019, it passed the national bidding and became the only bid-winning company in Ningxia, a national CNPC system supplier. It successfully won the bid for special finished grain suppliers for Ningxia, Inner Mongolia, Shaanxi, and Qinghai Navy, and successfully developed the Southwest market and opened Haowang nationwide The prelude to the market strategy, the brand value of "Haowang" has reached 462 million yuan after the China Brand Building Promotion Association approved it.
The company has successively cooperated with scientific research institutes such as the National Academy of Grain Sciences, Ningxia University, Ningxia Academy of Agricultural Sciences, and Ningxia Grain Technology Consulting Center. Cooperated with Zhejiang University and Ningxia University in the east and west, jointly implemented the autonomous region’s key R&D project "R&D and demonstration of functional rice products", established a school-enterprise production-study-research teaching base and scientific research base, and obtained the autonomous region-level "Enterprise Technology Center" and The title of "Ningxia Rice and By-product Deep Processing (Lingwu) Technology Innovation Center" has 4 scientific and technological achievements, 3 invention patents, 20 utility model patents, and 22 appearance patents. It has successfully obtained the national high-tech enterprise and autonomous region agriculture High-tech enterprises and autonomous region technology giant enterprises have laid a solid foundation.
Invested in the construction of Ningxia Haoxin Modern Agriculture Development Co., Ltd., and built a large-scale modern agricultural industrialization innovation project-Food Bank, which was included in the "Autonomous Region Agricultural Key Demonstration Project", "New Countryside Construction Reform Urban-Rural Integration Promotion Project", "Agricultural Socialized Service System Innovation Pilot Enterprise", won the "National Staple Food Project Demonstration Enterprise" by the Ministry of Agriculture. Build 8 modern standardized low-temperature storage warehouses with the new technology of "four-in-one horizontal ventilation and green grain storage", forming a storage capacity of 50,000 tons and a total annual transaction volume of 450,000 tons.
The company takes the modern agricultural socialization service center as the main body, and builds a land trusteeship platform for land trusteeship, land circulation, fertilizer, seeds, pesticide supply, unified prevention and control, mechanized operations, and planting technology guidance services, providing grain trading, drying, and storage , Processing, sales, distribution, and deep processing services. On March 15, 2018, the company self-raised funds of 1.5388 million yuan to hold the first on-site meeting for the payment of high-quality grain orders for the "Five Excellent" base to promote the development of the rice industry. On-site awards were given to 15 units and individuals including excellent professional planting cooperatives, family farms and large planting households for high-quality rice planting orders in 2017.
The group company established Saishang Yougu e-commerce company, built Haowang Xianmi e-commerce platform, opened online sales channels, settled on Alibaba, Tmall, JD, Suning.com and other platforms, and built Xinhuaqiao Express Express Service Center. It has established cooperative relationships with well-known express companies such as Stone and Yida to provide consumers with door-to-door delivery services and achieve seamless online and offline sales.
At present, the group company has passed the three major system certifications of international environment, quality and food safety. Has been rated as the national "annual contract-honoring and trustworthy enterprise" for many times, has been rated as the autonomous region-level "annual contract-honoring and trustworthy enterprise" for nine consecutive years, and has been awarded the national agricultural industrialization key leading enterprise and the national county economy with outstanding contributions Enterprises, national township and village enterprises creating famous brand key enterprises, national assured grain and oil demonstration processing enterprises, national 100 grain and oil enterprises on the list, top ten food companies in Ningxia, autonomous region agricultural industrialization key leading enterprises, autonomous region assured grain and oil demonstration processing enterprises, etc. , Was rated as AAA-level enterprise by Ningxia Branch of Agricultural Bank of China.
Food is food to safety first. New Haowang, a new journey, looking forward to the future, a long way to go, standing at a new historical starting point, Haowang Miye Group Co., Ltd. will serve consumers with a new look, excellent products, first-class service and first-class reputation. Leading the development of Ningxia rice industry.
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